Hula bowl staff

  • Rachael Logan

    Executive Director

    Rachael Logan serves as the Executive Director of the 80th Hula Bowl, bringing a wealth of experience in sports management and event leadership. With a strong background in organizing high-profile athletic events, she plays a pivotal role in continuing the legacy of one of college football’s most storied all-star games.

    Contact Rachael at Rachael@hulabowl.com

  • Brett Bohl

    Director of Special Projects

    Official Hula Bowl Scout

    With years of hands-on experience in event operations and sports programming, Brett Bohl serves as Director of Special Projects for the 80th Hula Bowl. He focuses on executing unique initiatives that elevate the event and support its long-term vision.

    Contact Brett at Brett@hulabowl.com

  • Todd Alles

    Director of Football Operations

    For the 80th Hula Bowl, Todd brings extensive experience in football operations and logistics. He is a former Director of Football Operations at the University of Alabama as well as held senior positions at The Ohio State University. His meticulous planning and coordination ensure smooth team management and game-day execution, creating an optimal environment for players and staff alike.

    Contact Todd at Talles@hulabowl.com

  • Anthony Ricker

    Marketing Director

    As Marketing Director for the 80th Hula Bowl, Anthony leads the creative direction and brand strategy behind one of college football’s most historic events. He oversees design, video and photography, social media, sponsorship activation, and media relations to deliver a consistent and engaging fan experience. With a strong background in creative media and marketing, Anthony plays a key role in elevating the game’s visibility, growing its digital presence, and building strong relationships with sponsors, media partners, and fans alike.

    Contact Anthony at Anthonyricker@hulabowl.com

  • Haylee Dye

    Web Technology & Marketing Assistant

    For the 80th Hula Bowl, Haylee provides critical expertise in web technology and design. With extensive experience in sports marketing and a strong background in collegiate athletics, she brings both technical skill and firsthand knowledge of the sports industry to the team.

    Contact Haylee at Haylee@hulabowl.com

  • Armando Varela

    Assistant Football Operations

    In this role, Armando plays a vital part in the smooth, day-to-day operation of the All-Star Game. He coordinates key logistical functions, including team travel, on-field operations, and practice scheduling, while supporting the broader administrative framework of the event. His attention to detail and organization help ensure a professional, seamless experience for every player and coach involved.

  • Todd Worly

    Director of Player Personnel

    For the 80th Hula Bowl, Todd brings extensive expertise in player evaluation and recruitment. His keen eye for talent and deep understanding of athlete development ensure the event features top-tier players, elevating the competition and overall experience.

    Contact Todd at Tworly@hulabowl.com

  • Sheldon Dawson

    Assistant Football Operations

    In this role, Sheldon is key to the efficient, day-to-day management of the all-star game's logistics. His responsibilities typically involve coordinating various operational functions, which can include managing team travel, assisting with on-field logistics and practice-session efficiency, and supporting the overall administrative structure of the football program. Sheldon's focus is on ensuring a professional and smooth experience for all participating players and coaches.

  • Ricky Hazel

    Game Stats

    Game Announcement

    Drawing on an extensive career in athletic communications and administration, Ricky manages the collection, verification, and distribution of official game statistics, ensuring accuracy for scouts, media, and fans. Furthermore, he directs all in-stadium announcements and communications, crafting the narrative and excitement of the event for all attendees. Ricky's expertise is essential to maintaining the Hula Bowl's professional standards and enhancing the overall game-day experience.

  • Linda Grimes

    Director of Nutrition & Catering

    Linda Grimes serves as the Catering Lead for the 2026 Hula Bowl, overseeing all food service operations for players, staff, VIP guests, and event partners. With exceptional organization and a passion for hospitality, Linda ensures every meal is delivered with efficiency, quality, and care. Her leadership helps create a smooth, welcoming experience for everyone involved in this year’s game.

  • Koa

    Mascot Coordinator

    Koa, meaning "warrior" in Hawaiian, is the official and spirited mascot of the Hula Bowl. Representing the strength, determination, and enduring aloha spirit of the islands, Koa brings a vibrant energy to every game. With a proud stance and an infectious enthusiasm, Koa embodies the competitive yet friendly nature of the annual college football all-star game.